Feed It Forward Store
The world’s first pay-what-you-can grocery store just opened in Toronto, Canada, and the shelves are stocked with food that was destined for a landfill.
The Feed It Forward store sells food and ingredients donated by larger grocery supply chains who aren’t allowed to sell the products. The produce could be misshapen or bruised despite being edible. Other products may be too close to their expiration date and some food is thrown out because the warehouse has too much stock to accommodate it.
Customers are free to fill up their baskets and pay whatever they can afford. People who can afford to pay for their food have the option to pay it forward and cover the cost of someone else’s groceries.
Chef Jagger Gordon, a renowned Canadian advocate for reducing food waste and feeding the hungry came up with the idea for this grocery store.
He made headlines in 2016 for serving over 600 hot meals to hungry city residents on Christmas Eve, and in May 2017 he opened a Soup Bar that became the first pay-what-you-can restaurant in Toronto.